Services
Keyword Research
Keyword research is the first step to getting your website in front of the right people. It’s all about finding the exact words and phrases your potential customers are searching for. With my data-driven approach, we identify keyword gaps and map out the best keywords to target in your content to help you rank higher and attract the right audience.
Finding the Right Keywords for Better Rankings
Before we optimize your website, we need to know what your audience is searching for. Keyword research helps us find the exact words and phrases that bring the right people to your site. This is how I do it:
1. Understanding What Your Customers Are Searching For
Ranking high means nothing if you’re targeting the wrong keywords. We focus on:
Search intent – Making sure the keywords we target match what people are actually looking for.
Relevance – Choosing words and phrases that fit your business and attract the right visitors.
Competition – Finding a balance between high-traffic keywords and those with less competition for better chances of ranking.
2. Spotting Keyword Gaps
If your competitors are ranking higher, they’re likely targeting keywords you’re missing. We analyze:
Where you currently rank – Identifying strengths and weaknesses in your keyword strategy.
What’s missing – Finding untapped and new keywords that can bring in more traffic.
Opportunities to improve – Adjusting your content and strategy to target better keywords.
3. Building a Keyword Strategy That Works
Once we have the right keywords, we map out the best way to use them. We focus on:
Primary keywords – The main terms that define your business and drive the most traffic.
Long-tail keywords – More specific searches that bring in highly targeted visitors.
Placement – Using keywords naturally in content, headings, URLs, and meta tags for the best results.
With the right keyword strategy, we make sure your website reaches the right audience and climbs the search rankings.